As You Sow

Breaking Up with Fossil Fuels: As You Sow

Working with media consulting firm Hastings Group and other allies, As You Sow will assemble a communications campaign called “Breaking Up with Fossil Fuels.” This initiative seeks to combat the prevailing opinion that our society cannot function without energy supplied by the fossil fuel industry. They will use their Pause grant to undertake the core creative planning process and produce a concept paper to seek additional grants from other organizations for the roll-out and implementation.

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As You Sow

ITP Grant Partner, As You Sow, is developing a project that includes planning the development of a media campaign that will dispel myths propagated by the fossil fuel industry that people need fossil fuels to thrive.


Our campaign will encourage individuals to reject the fossil fuel reliance myth and publicly ‘break up with fossil fuels.’ During our 'Pause', we learned and examined the importance of several themes that may be useful for the larger climate movement to consider going forward, one of which I will highlight here.

Message climate change with hope, opportunity, and profit. Very often, climate change is explained in terms that are negative, bearish, or forecast doomsday, » Read More

As You Sow

 "Impossible is just a big word thrown around by small men who find it easier to live in the world they've been given than to explore the power they have to change it. Impossible is not a fact. It's an opinion. Impossible is not a declaration. It's a dare. Impossible is potential. Impossible is temporary. Impossible is nothing."              -Muhammad Ali

It is hard for most people to imagine life without fossil fuels. They're present in almost all aspects of our daily lives. They facilitate nearly everything we do. Are we in love? » Read More